Barrett-Jackson Scottsdale Auto Auction: History, Insider Guide, and How to Plan the Ultimate Trip

A Brief History of Barrett-Jackson

Barrett-Jackson was founded in 1971 by Tom Barrett and Russ Jackson, both passionate collectors who envisioned an auction built around transparency, excitement, and high-quality vehicles. Unlike traditional collector auctions that catered to small, elite circles, Barrett-Jackson embraced public attendance and live bidding, helping bring car collecting into the mainstream.

In 1971 at their Scottsdale auction, two of the star vehicles that were included were a pair of Barrett's Mercedes-Benz 770 Phaetons, like the one above.

The Scottsdale auction quickly became the centerpiece of the brand. Over the decades, Barrett-Jackson has helped redefine the collector-car market, popularizing categories like American muscle cars, resto-mods, and modern performance vehicles while maintaining strict vehicle vetting standards.

Today, the Scottsdale event is not only Barrett-Jackson's largest auction, it's widely considered the most important collector-car auction of the year.

How Big Is the Barrett-Jackson Scottsdale Auction?

The Scottsdale auction typically features 1,700 to 2,000 vehicles over the course of about a week. These include:

• Classic American muscle cars
• Vintage European sports cars
• Modern exotics and supercars
• Celebrity-owned vehicles
• Custom builds and resto-mods
• Trucks, SUVs, and specialty vehicles

Attendance often exceeds 300,000 people throughout the event, with peak days drawing massive crowds and global media coverage. The scale is part of what makes Scottsdale unique, there's always something happening, even outside the main auction lanes.

The Most Expensive Car Ever Sold at Barrett-Jackson Scottsdale

One of the most talked-about moments in Barrett-Jackson history occurred at the Scottsdale auction when a 1966 Shelby Cobra 427 “Super Snake” sold for $5.5 million, making it the most expensive vehicle ever auctioned by Barrett-Jackson.

The car was one of only two Super Snakes ever built and had direct ties to Carroll Shelby himself. Moments like this are part of what keeps collectors, investors, and enthusiasts returning year after year. Scottsdale is where automotive history can literally change hands.

How to Attend the Auction as a Spectator

One of the defining features of Barrett-Jackson is that anyone can attend. You do not need to be a bidder to experience the auction floor, explore the vehicles, or enjoy the surrounding attractions.

Tickets and Admission

Ticket options range from single-day general admission to multi-day passes and VIP packages that include all sorts of perks like premium seating, hospitality lounges, and exclusive viewing areas.

Weekend sessions, especially Friday and Saturday, are the most popular and often sell out first. Many attendees purchase tickets in advance through authorized ticket sellers, which may also offer resale or flexible options.

As far as where to go, the auction is located at WestWorld of Scottsdale: 16601 North Pima Road. Scottsdale, AZ, 85260

View Barrett-Jackson Scottsdale Tickets & VIP Passes

How to Participate as a Bidder

If you want to bid on a vehicle, you'll need to register as a bidder in advance. This includes:

• Completing a bidder application
• Providing identification and financial verification
• Paying a bidder registration fee

Once approved, you'll receive bidding credentials and can participate either in person or, in some cases, remotely. Buyers should also factor in the buyer's premium, which is added to the final hammer price.

Barrett-Jackson's reputation for transparency and vehicle quality makes it appealing to both first-time buyers and seasoned collectors.

How to Auction Your Own Vehicle at Barrett-Jackson

Selling a vehicle at Barrett-Jackson Scottsdale is a prestigious opportunity, but not every car is accepted. Vehicles must go through a submission and vetting process to ensure they meet the auction's standards and align with buyer demand.

The process typically involves:

• Submitting vehicle details and photos
• Receiving acceptance from Barrett-Jackson
• Choosing a reserve or no-reserve format
• Paying consignment and entry fees

Many sellers choose Scottsdale specifically because of its massive audience and media exposure, which can help drive strong bidding results.

Activities and Experiences at the Auction

Barrett-Jackson Scottsdale is designed to be an all-day (or multi-day) experience. Beyond the auction lanes, attendees can enjoy:

• A massive automotive exhibitor marketplace
• Memorabilia and collectibles
• Thrill Rides from top automakers
• Live music
• Manufacturer displays and concept vehicles
• Food courts and hospitality areas
• Interactive brand experiences
• Live interviews and celebrity appearances

Even visitors with only a casual interest in cars often find themselves staying much longer than planned.

Where to Stay During Barrett-Jackson Week

Hotel demand in Scottsdale and North Phoenix spikes dramatically during auction week. Popular areas include:

North Scottsdale- Closest to WestWorld and most convenient
Old Town Scottsdale- Dining, nightlife, and walkable attractions
Paradise Valley  /  Phoenix- Often better availability and pricing

Travelers choose everything from luxury resorts to vacation rentals and extended-stay properties. Many attendees book accommodations early through major hotel platforms or vacation rental sites to lock in availability.

Browse Available Scottsdale Hotels Near WestWorld
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Getting Around Scottsdale During the Auction

Transportation planning is critical during Barrett-Jackson week. Ride-share demand increases sharply, and parking near WestWorld can be limited during peak hours.

Popular transportation options include:

• Standard car rentals for flexibility
• Luxury and exotic car rentals to match the event atmosphere
• Chauffeured or premium transport services
• Motorcycle rentals for Arizona's winter riding weather

Many visitors also extend their trip to explore Sedona, Cave Creek, or the Sonoran Desert, making a rental vehicle especially useful.

Compare Rental Car Options in Scottsdale
View Luxury & Exotic Car Rentals
Riders Share and Eaglerider motorcycle rental options

Final Thoughts

Barrett-Jackson Scottsdale blends automotive history, high-stakes excitement, and Arizona's winter resort lifestyle into one unforgettable experience. Whether you're there to buy, sell, or simply take it all in, planning ahead ensures you get the most from auction week.

Plan Your Barrett-Jackson Scottsdale Trip Today with Tickets and Travel